With the variety of web applications and platforms available in the market, it is not difficult to get a new website up and running in hours, but there is a difference between having a live website and having a website that is optimized for user experience.

Remember those times you exited a website because it was taking ages to load, or you had a tough time finding the information you need? How about the time you tried to view a website on your mobile phone, but the website can’t even display properly?

Here are 5 tips to help you avoid making the same mistakes.

1. Have a Clear Call To Action (CTA)

A clear and strong CTA helps conversion rate. Want to encourage your customers to make a purchase? Make sure your “BUY NOW” CTA can be easily seen and not lost in the maze of content.

2. Simplify The Navigation

Help your customers find what they need easily by simplifying the navigation. If they can’t figure out where to get the information they want, they simply leave.

3. Optimize For Mobile

Your website displays beautifully on desktop. What about on mobile devices? Most of your customers use their phones to access the web. If they can’t view your website properly, chances are you will lose the sale.

4. Optimize Site Loading Time

A short loading time is not only important to retain customer interest, it also impacts your website’s SEO.

5. Optimize For Search Engine

When a customer searches for products similar to the ones you are selling, you want to be there in the search results.

How many from the above tips have you implemented during for your website?